“For 3 wonderful decades, we have been a part of people’s weddings and celebrations and indeed, there is no greater feeling! In 2022, we took take a step further into our world with the launch of an all-new bridge-to-luxury brand, JJV. As a true royal nomad at heart, I have always felt that whilst we all prefer to travel light, there are so many instances during these journeys where we need to dress up to step out, be it for impromptu soirees, fine dining experiences or the opera. JJV acknowledges and embraces this need, where one can still maintain a unique sense of personal style albeit sans the weight of heavy embroideries. JJV retains the distinct signature of the JJ Valaya ethos, yet is a modern label for the modern traveler who likes to be prepared for celebrations wherever he/she may go.

In spirit, the brand is a tribute to Punjab & Sikh splendor, and stands inspired by the unique life of Maharaja Jagatjit Singh of Kapurthala, the land of my forefathers, the Ahluwalias.” JJ VALAYA